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In 1657 The French philosopher Blaise Pascual ended a letter with these words “I have made this letter longer than usual because I didn’t have enough time to make it shorter”.

Anybody can write and write and write ….but if you want to write something that makes sense, that is coherent and pleasurable to read, you need to spend time getting your thoughts together, organising your ideas, editing and rewriting. Writing isn’t just about putting words on paper, it is a process. And as with all processes there are steps that need to be taken. That is the key to any successful piece of writing, whether it is a letter, a report or an article about the Beijing Olympic Games.