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The title

There are various ways to plan an article. The first place to start is with the title. In this case the title you are working with is: My Beijing Olympics and our greeting to London 2012. If you underline the prominent words in the title you’ll get an idea of what you need to include. "My" is significant because the article has to be written from a personal point of view. "Beijing" is important because this is the city which has been given the honour of hosting the event. You should include some details about the city. "Olympics" is another key word because after all, this is the event that is being organized. Then there are the words "greeting" and "London". It is important not to forget to include an appropriate greeting to the hosts of the next Olympic Games and to mention something about the city of London.

The readers

At the same time as you analyze the title of your article you should ask yourself an important question: who is going to read what you write? Identifying your readers will help you to adopt an appropriate style. If you are writing a business report for a Managing Director you will need to use a very formal register, taking care not to use contractions or idiomatic expressions. In the case of this article the words “My Beijing” in the title indicate a personal touch; a more informal style. This will affect the language you use and will allow you to include colloquial expressions that you might know.